About Us

Nelson Agri-Center has been a staple in the Viroqua community since 1954 and True Value has been in Prairie du Chien since 1970. In Viroqua, the store was originally opened as Nelson Mill & Agri-Center by Fred Nelson, and it quickly became a well-known business in the Viroqua community. Roy Kanis purchased the store from Nelson in 1989, and it has been a family business ever since. 

Modern True Value in Prairie du Chien was opened in 1970 by Stuart and Beth Asch, Roy and Jerry George, and Ken Woodward. At that time, the store was in the Commerce Court Mall. In 1998, Roy Kanis purchased Modern True Value and renamed it Nelson True Value. Shortly thereafter, he added 5,000 sq. ft. of space, expanding the Lawn and Garden department. In 2014, the store was built at it's current location to be closer to downtown Prairie du Chien.

Dan Kanis purchased both stores from his father in 2002, along with his business partner Mark Brueggen. Mark retired in 2020 and Dan’s sons, Jacob and Garriet, have joined as a part of the ownership group. As a business, we take pride in giving our customers the best possible service, and enjoy being able to support and contribute to our community.

Nelson Agri-Center and Nelson True Value have everything you need from lumber, building supplies and rental equipment to paint, lawn and garden supplies, farm supplies, lawn mowers, small engine repair and much more. Our #1 goal is to provide excellent quality service to our customers, while still providing competitive pricing. You can count on our professional trained service technicians to assist you in all of your needs. We have a family of more than 80 employees, so you can come to expect a personal experience. Between our two locations in Viroqua and Prairie du Chien, you're sure to find what you need for your next project. Stop in and see how we can help! We hope to see you soon!

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Original Nelson Mill & Elevator Building

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1970’s Viroqua Mill & Loading Dock

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1970’s Viroqua Storefront

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1980’s Viroqua Storefront

 

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2000’s Viroqua Storefront

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Present Day Viroqua

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1998 Prairie du Chien Storefront

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Present Day Prairie du Chien